“Rising Through the Ranks in Radio” session with Erica Farber with Farber Connections. She is the former CEO/Publisher of “Radio & Records.” Farber was a fireball explaining her journey in the media business. She gave us a formula, which was entitled her “Personal Formula to Being a Better You in the Media Business.” She gave us points to help us along the way. Some of the points were: 5. Show up on time. (Don not make people wait on you.) 11. Don not pretend to know the answer, ask questions. 12. Make mistakes. It is how you learn and better yourself. 15. Continue to learn (Stay on top of information.) She told us to ask ourselves, “What do I want to do and where do I want to live?” When writing a cover letter remember that it is a formal document and an introduction of yourself. Your cover letter should be a narrative about yourself, make it so the company wants to meet you. Always research the company that you are applying to. Know how to talk and write and do both well. Smile, show them that you are excited to be there. Take entry-level positions, they can always grow into something bigger. Make sure you are a match with the company. Everybody does not vibe well together. Above all, are you excited about what you are doing with your life?
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